Written by Jasmin Romero
A creative article writer can be your secret weapon. If you're looking to save money, attract a bigger audience, or bring a different perspective to your brand, a creative freelance writer is just what your business needs.
They Will Save You Money
It may seem counterintuitive, but hiring a great article writer for your business will help you out financially in the long run. Professional writers are skilled at their job and are capable of producing content quickly.
Additionally, once you've hired an article writer, they will have taken the time to learn about your business and brand. You can count on them to be consistent with what they produce and show you results. You no longer have to negotiate rates with random hires or scramble to find someone to market your upcoming release last minute. Not only will you save money -- you'll also save time and energy.
A Creative Article Writer Knows How To Relate To Your Audience
Professional article writers are exceptionally skilled at telling a great story. Creative writers will use their own experiences, knowledge of trends, and cultural references to create the best narrative. An article writer will become familiar with your audience and understand what kind of content they like to see.
Proper tone and language in each article are crucial in retaining your intended reader's attention. A creative writer will not only embody the perfect voice for your brand but will make sure their work is accessible.
Here are a few types of articles a creative writer is likely to create for you to reach a bigger audience:
The How-To Many times, an individual will go online to get a question answered. They either want to solve a problem they have or prevent a future one. These articles can apply to absolutely any topic and generate a stream of traffic for your website. Let's say you're a real estate agent. An example of a how-to article for your website may be "How To Choose The Perfect Home" or "How To Keep The Memories From Your First Home Alive." A creative writer can think of hundreds of different topics for your website. Each one can have the possibility of attracting new faces.
Lists This classic article never gets old. It's a simple and creative way of simplifying your text and displaying your content in a way that is easy to read. If you have a business that sells soaps, a list article can be something along the lines of "5 Soap Scents That Will Wash Your Worries Away." Again, the possibilities are endless.
Investigative Pieces There is always something new to learn, and your clients are ready to soak up new information. A creative article writer has developed the necessary research skills to write posts on the history of you name it. An investigative article can be a unique way to add depth to your website and increase your credibility as a brand.
A New Perspective May Be Necessary
Being an expert in your field may be limiting your perspective. A creative writer can come in with a fresh pair of eyes and immediately see where your website can use a little dusting. It may be creating more informative articles or even switching up your tone. A new perspective could be what your business needs to kick off a new wave of growth.
Understanding how to communicate with your audience is a crucial aspect of growing your business. A creative article writer can provide you with the necessary writing tools and be a great addition to your business.
At Kingdom of Ink, our freelance article writers are excited to grow with you. Let us help your brand achieve its full potential.
Jasmin Romero is a writer and journalist based in Los Angeles. She has used investigative skills obtained at USC to profile Olympians, award-winning chefs, and hard-working community members. Jasmin has written for multiple online publications, lifestyle blogs, and short films. She believes honesty and compassion are key in capturing compelling stories.