I've worked with a lot of business coaches and experts in their field who needed support in writing a book in their area of expertise. It doesn't matter if you're a developmental therapist or if you're an artist selling candles that smell like popcorn on Etsy, everyone can benefit from writing a book about what they're the best in the world at.


I say this as someone who wrote a book about my experience ghostwriting, it's called "Find Freedom in Freelancing" and details how I got started as a memoir ghostwriter. My book has been a way to spark conversations, meet new clients, and also to show how I'm an expert in what I do and the way I approach my work.


My book has been a tool to market my services, but I also give copies away for free when I speak at universities like NYU, because I believe in the importance of sharing our knowledge with others.


Writing a book can kickstart your business in other ways, too.


Writing a Book Cements Your Expertise


How do other people know you're the best in the world at something?


You have to show them.


Experts show their work both in the results generated in their business, and also through sharing their ideas and philosophies. There's plenty of different mediums from blogs to podcasts to share your ideas, but books are still the most respected form for this sort of thing. Can you name a successful entrepreneur or artist you admire who doesn't have a book out in the world? Probably not.


You've lived a life full of experiences that can help other people. Sharing those in the form of a book can help capture the nuance of your unique perspective in a way that shorter forms can't capture.



Sharing Your Story Helps Potential Customers, Clients, and Collaborators Find You


The more touchpoints you have out in the world, the more likely you are to find your business "soulmates": your ideal customers, clients, and collaborators.


I've maintained my blog at AmySuto.com since I was sixteen, and I've had so many incredible people find me through what I was writing about. The value I've gotten from my blog is incalculable: it's gotten me incredible clients and jobs and has been a way for me to meet lovely humans I wouldn't have met otherwise.


Publishing anything -- whether it's a book or an article -- gives you a better chance to meet people in all sorts of places, whether that's online or on a bookshelf. When someone picks up your book, they're meeting you and your ideas. You're able to scale yourself on a level you couldn't have otherwise, which allows you to connect to more people through your words.


The people you're looking for are out there -- they just need avenues in which to find you.



How to Hire a Ghostwriter to Write Your Book


If you're reading this article, you probably know a thing or two about what we do here at Kingdom of Ink.


If you're looking to hire a freelancer to help you write your book, browse our incredible list of writers.


Isn't it time you introduce yourself to the world?

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Amy Suto is the founder of Kingdom of Ink and a writer of many things. She believes in the artistry of her work, whether she's writing for TV or crafting a memoir for one of her ghostwriting clients. She created Kingdom of Ink to reimagine the working relationship between high-end artisan writers and the creative clients they serve. She spends her free time reading in cozy spaces, taking or teaching yoga classes, and writing her own fiction. She maintains a blog at AmySuto.com.



Updated: Feb 16



My clients jokingly call me their "secret weapon" -- but there's truth to that. 


The people I work with are often wildly talented in one particular field. They're professional athletes, Silicon Valley innovators, and any flavor of "impressive" you can imagine.

One thing they might not be the best at is writing. Everyone has the option of either working with the writing ability they have, or hiring a ghostwriter who has dedicated their life to learning how to capture a reader's attention.



Working with a Ghostwriter


Working with a ghostwriter might seem daunting at first, but it's just like any other working relationship. We might be literature nerds or Oxford comma buffs, but we have pride in our work and want to help translate your unique voice to the page.


I ghostwrite all sorts of things (books, blog posts, articles, speeches, reports, etc.) for my clients so they can focus on what they do best. They don't have to agonize over comma placements or word choice.


My clients share with me what they want communicated, and I handle it.



Your Colleagues and Competitors Work with Ghostwriters to Get an Edge

You might even be surprised how many of your colleagues work with ghostwriters to communicate clearly and confidently.


I once had a client at a major tech company hire me after she realized that all of her co-workers were secretly working with ghostwriters!


At the end of the day, it's about learning how to work from a place of strength, rather than a place of weakness. Your time is valuable, and you should be focusing on honing what you're good at, and hire a strong writer who can help you articulate your thoughts in a powerful way.



Great Writing Changes Careers


Great writing is clear communication that has the intended effect on your reader. 


Whether that's to convince or to engage or inspire, the pen is mightier than the sword -- but only if it is wielded properly. 


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Amy Suto is the founder of Kingdom of Ink and a writer of many things. She believes in the artistry of her work, whether she's writing for TV or crafting a memoir for one of her ghostwriting clients. She created Kingdom of Ink to reimagine the working relationship between high-end artisan writers and the creative clients they serve. She spends her free time reading in cozy spaces, taking or teaching yoga classes, and writing her own fiction. She maintains a blog at AmySuto.com.

Updated: Dec 16, 2020



Hello there! I'm Amy Suto, and I'm one of the founders here at Kingdom of Ink, our merry little freelance writers' collective. This is the first in our blog series to help orient you to the world of hiring freelancers to bring a spark of magic to the written word.


The first question I get when it comes to working with freelancers is, how do I hire the perfect freelance writer for my project?


There's a few ways you could go about the process: you can sift through hundreds of profiles on Upwork or another freelance platform, or you can go directly to a high-end freelance collective to be matched with the perfect freelance writer for you.



When Hiring Freelance Writers, Take Into Account Your Opportunity Cost


I'll break it down for you in a second, but basically I wanted to write this post to save you time (and money!) in the long run.


Every time you take a chance on a more affordable freelancer who ends up turning in shoddy work past the deadline, you're spending more than money: you're spending time to go out and hire another freelancer and deal with the hassle of trying to find the right writer ghostwriter for your project.


I've done my fair share of hiring of freelancers for a variety of projects, and I know that it's way more affordable in the long-term to work with a professional rather than waste valuable resources cycling through amateur writers.


The concept of an Opportunity Cost is not just reserved for economics textbooks. If you're spending 5+ hours coaching a new freelancer through what you need, you can't spend that time elsewhere. That's time taken away from hanging out with your family or pursuing what actually needs to get done in your business.


Sure, every freelancer isn't going to nail every task on the first try: every new working relationship requires a bit of calibration. But there's a difference between calibrating and completely starting from scratch.


Professional freelance writers know the right questions to ask at the beginning of a project and how to help you through the process to make sure you get exactly what you're looking for.



The "You Get What You Pay For" Adage is True


There's a lot of calculations that go into a freelancer's rate. Freelancers from prestigious universities with more experience charge more because these factors have helped them hone their craft and develop a perspective that informs their work.


For example, my background working in entertainment is extraordinarily valuable: I know how to engage an audience and elevate a story -- even if that story is in the form of a memoir or blog post.


You're not just paying for a freelance writer's time: you're paying for the wealth of skills, experience, and knowledge they've gained over their career.


When hiring a freelance writer or ghostwriter, you've got to look at the big picture. The best writers have a myriad of experiences that make them who they are and inform their jokes, their writing style, and their ability to spin magic into words.



The Care of the Clockmaker


One day, an apprentice came in to The Clockmaker's shop to begin his work for the day.


When the apprentice entered the shop, the clockmaker beckoned him over, and then handed him two identical pocket watches, one in each hand.


"Hold each of these in your hands," The Clockmaker said, "and tell me which one you believe is the better made watch."


The Clockmaker's apprentice held them for a moment, feeling their weight in his hands. Then, he held out his right hand. "This watch feels like it's of better quality," he said.


"Why do you think so?" The Clockmaker asked. "These are two identical watches."


"I don't know, I just feel it," said his apprentice.


Then with a smile, The Clockmaker took the watches from his apprentice and proceeded to take them apart.


Inside the watch that the apprentice picked were inscriptions of a love letter. The watches were identical except for these messages of love.


The moral of this story is clear: words written by writers who write for the love and artistry of it will feel different.


That's why I only take on clients and projects I believe in. I want every one of my clients -- and everyone who reads anything I write! -- to feel that care in each and every word.


The way people feel after reading something written with love will stick with them forever.



Hiring Freelance Writers at Kingdom of Ink


Just like the clockmaker, we believe at pairing our clients with high-quality freelance writers and ghostwriters who will write with care.


Contact us and let's work together to curate a working experience unlike any other.


...


Amy Suto is the founder of Kingdom of Ink and a writer of many things. She believes in the artistry of her work, whether she's writing for TV or crafting a memoir for one of her ghostwriting clients. She created Kingdom of Ink to reimagine the working relationship between high-end artisan writers and the creative clients they serve. She spends her free time reading in cozy spaces, taking or teaching yoga classes, and writing her own fiction. She maintains a blog at AmySuto.com.

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